Monday, March 22, 2010

Digital Convergence


Digital convergence is the convergence of four major industires including: information technologies, telecomunications, consumer electronics, and enterntainment into one conglomerate.  Many new media devices have and are bieng developed that are bringing these industries together and giving consumers the ability to do just about anyting with one single device.  The iphone, Playstation 3, Xbox and soon the ipad along with other tablet style media devices are putting mass amounts of information, media, and entertainment in our pockets.  The possibilities seem to be endless with these new media devices.  A Playstation 3 for example offers the ability to surf the web, watch blu-ray movies, download netflix, listen to music, view photos, and of course play video games. 


The Xbox and microsoft are looking to to take digital convergence and new technologies to a whole new level as well.  This you tube demo is an example of how interactive and eloborate these new media technologies can be :


New technologies are having a large impact how consumers, businesses, and organizations are not only able to reach information and media but also engage with information and media. We are finding new ways to use these devices and integrate them into our daily lives. An iphone can provide a number of different applications and uses for an individual on a daily basis. One can update a facebook status (see social networking post), trade stocks, send emails, take photos, listen to music, even turn of your house lights from your iphone. The question seems to be: what cant these new devices do? not what can they do? These new devices allow for easier, faster, mobile access to the Internet, digital information, and digital media. The ipad is set to go on sale early april and already being dubbed the saviour of print media. Print media is being forced to reinvent itself due to the free access of information on the internet and the way consumers are viewing, reading, listening, to media on these new technologies. Where is this digital convergence taking us? Media devices that network with each other and provide consumers, business, and organizations unlimited access to information in a mobile sleek well designed package.

1 comment:

  1. Brian, The XBox video is amazing! Another thing in the technology world I did not know existed. Thanks for sharing. I can see where something like this can really help people with form - say like when we are skateboarding - yeah right, like I do that. But really, I am amazed. I especially like the upcoming biggest trend of the Apple iPad and am saving my pennies and hopefully can get it - before the next best thing comes along - or uh maybe it wouldn't matter because the next best thing will come along. Ten years? Not sure, could be next week. This all moves so fast. By the way - you are in my Narrative Journalism class as well.

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